Direct mail isn’t one size fits all. If you’re sending the same format to every audience, for every campaign, you’re leaving response on the table. I’ve seen it happen. A brand invests in great design ...

Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

Don’t get me wrong. I admire the postcard as a direct mail format. Used appropriately, postcards can more than pull their weight in generating response. Marketers on tight budgets love postcards. They ...

When it comes to direct mail marketing, there’s more to communicating your message than just words. And yes, you’re hearing this from a writer. Your mailing format also contributes to your success or ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...